The name Lovechild is deeply personal to Snoop, rooted in his story as a child born from genuine love that broke the norms. That love shaped who he is and has fueled his drive to live as a messenger of love through it all.  

This brand represents the king in him that leads with love and strength, and the kid in him, reminding us all to stay connected to the playful, hopeful spirit that helps us move forward with joy. 

Lovechild is a call for all parts of you to show up for love, and pass that energy on.