"Authentic love is something that's built within, something that's bred, and is something that I'll go to when nothing else works. And it's something that's a part of your toolbox that you always use."
For Snoop, Love Is More Than a Word
In a world filled with division and noise, Lovechild reminds you that love is powerful, intentional, and worth carrying with you.
Made in the USA from start to finish, crafted to be passed down for generations, it's Snoop’s way of making love real, something you can hold, wear, and share.
Where Love Meets Legacy
The name Lovechild is deeply personal to Snoop, rooted in his story as a child born from genuine love that broke the norms. That love shaped who he is and has fueled his drive to live as a messenger of love through it all.
This brand represents the king in him that leads with love and strength, and the kid in him, reminding us all to stay connected to the playful, hopeful spirit that helps us move forward with joy.
Lovechild is a call for all parts of you to show up for love, and pass that energy on.
American Made
American-made in Rhode Island, The Jewelry Capital of the World™.
Infused with Energy
Each piece energized using Vital Force Technology that promotes love, clarity, and positive change.
We Only Use Clean Metals
Safe, comfortable metals that stand the test of time.
The Collaboration Behind Lovechild
Lovechild unites Snoop’s values, gamma.’s empowering vision, and Metal Alchemist’s innovation and craftsmanship. Gamma plays a pivotal role, providing the creative freedom and resources that allow Snoop’s vision to thrive without compromise. It was gamma. that connected Snoop and Metal Alchemist, recognizing the synergy between Snoop’s mission and Metal Alchemist’s integrity and unique approach to jewelry. This collaboration enables Lovechild to uphold an uncompromising standard in design and quality, bringing Snoop’s values to life in every piece.
Together with Metal Alchemist’s expertise in crafting clean, optimized metals, this partnership combines artistic expression, American-made precision, and innovative energy infusion. The result: jewelry that doesn’t just look good—it’s designed to bring real power, purpose, and love into everyday life.