Metal Alchemist is also launching an ongoing initiative to support the Armenian community indefinitely through Alchemy for Armenia called Bonded to Benefit: Project Armenia. This ongoing initiative features the Mt. Ararat Bonded cuffs and rings. 20% of Metal Alchemist’s profits from this initiative will also go toward the restoration and preservation of Etchmiadzin and Khor Virap, and continued donations will be made thereafter to support the Armenian community and Armenian nonprofit organizations for years to come.